who we invest in

First and foremost, we invest in people and great ideas. The relationship and chemistry between us is the be-all and end-all for a successful collaboration.  

Once we’ve established that we’re a great match on a personal and value based level, we look at: 

01 TEAM

02 IDEA

03 STAGE

04 MARKET

05 TIMING

06 MONEY

07 SELF-REFLECTION

who we invest in

First and foremost, we invest in people and great ideas. The relationship and chemistry between us is the be-all and end-all for a successful collaboration.  

Once we’ve established that we’re a great match on a personal and value based level, we look at: 

01 team

why are you destined for succes?

Who are the people behind this beautiful idea? What are your backgrounds? How do you compliment each other? What are your strengths and weaknesses? How many team members are dedicated to the project fulltime? 

02 idea

WHAT MAKES YOUR PRODUCT/SERVICE SPECIAL?

What problem is it that you’ve set out to solve? Why is your solution better than any of the competitors’?

03 stage

HOW FAR ALONG ARE YOU?

Are you at the idea stage? Or do you have an MVP or functioning prototype? Or maybe even your first customers? We are mainly looking for early stage start-ups in the MVP/ prototype or V.1 stage needing help to further develop their product and bring it to market.

04 market

WHO ARE THE PEOPLE THAT WILL FALL IN LOVE WITH YOUR PRODUCT?

How big is the market (TAM, SAM, SOM)? What does the market look like now… and in the future? How well do you understand your customers? Do you have any proof of traction/interest?

05 timing

WHY IS NOW THE EXACT RIGHT TIME?

What makes your product/service relevant now? Are you tapping into any market trends? Are there any predictions that indicate that your product/service will be in demand in the coming years?

06 money

LET’S TALK MONEY

We know money is rarely the main driver for passionate founders (and neither should it be) but let’s be realistic. Any successful start-up needs a solid business plan to survive. How will you make money? And is the business scalable?

07 self-reflection

WHERE DO YOU FALL SHORT?

We can’t all be experts in everything and that’s completely fair. So, dare to highlight your weaknesses and tell us what is it that you need help with in order to fulfil your vision? We have a strong team of experts within each their field so we will make sure to set the right team to support you wherever you need it every step of the way.